Joan Herlong & Associates Sotheby’s International Realty, Author at GREENVILLE JOURNAL

Wanting to ho-ho-hold off on selling your home for the holidays?

This time of year, as visions of sugar plums dance in everyone’s heads, Christmas parties swing into motion and family gatherings start to dot calendars, selling one’s home might need to take a back seat for a few weeks.

Joan Herlong: Buyer (Agent) Beware

A lot of people mistakenly think sellers base buyer-agent fees on what kind of offer they get for their home, says Joan Herlong of Joan Herlong & Associates Sotheby’s International Realty.

Joan Herlong: Why active is attractive

“The difference between active voice and passive voice is the difference between acknowledging one’s responsibility and dodging it.” - Joan Herlong of Joan Herlong & Associates Sotheby’s International Realty

Don’t wait on the rates to change

For years, American homebuyers have enjoyed historically low interest rates.

Joan Herlong: Curb appeal makes the first impression

“Think of curb appeal as the gift wrap, which builds anticipation, because the better the wrapping, the better the gift.” — Joan Herlong, Joan Herlong & Associates Sotheby’s International Realty

No room in exclusive agreements for personal discounts

“Exclusive means exclusive,” Joan Herlong says. “In other words, there’s no such thing as ‘the friends and family discount.’”

Joan Herlong – New Realtor rules mean big changes

“The bottom line is if you’re a Realtor, you’re affected,” Joan Herlong says.

Timing is everything when selling a home

Timing is everything, especially when it comes to open houses, says Joan Herlong of Joan Herlong & Associates Sotheby’s International Realty.

Joan Herlong & Associates now the Upstate’s exclusive Sotheby’s affiliate

"My goal is not to be the biggest brokerage in the Upstate — that’s never been my business model. My only goal is to be the best brokerage for the best agents in the Upstate." - Joan Herlong

‘Vest pocket listings’ should be a red flag for homeowners

“Vest pocket listings are like the Easter Bunny,” Joan Herlong says. “They give you the warm fuzzies, but they don’t exist.”

Power of Words

"Never use a $50 word to describe a home when a $5 world will do." - Joan Herlong

Hard work, results are the measure of a good agent

"As a buyer or seller, if you don't do your homework, you're going to end up paying for a dilettante or rank amateur." - Joan Herlong

The Santa slowdown is real but homebuyers and sellers can still make merry

It’s time to deck the halls, hit the malls and enjoy some much-needed holiday cheer.

Verification of funds protects home sellers

Joan Herlong & Associates Sotheby’s International Realty has a long-standing policy designed to protect their sellers’ time and privacy

Lawsuit shifts the power in real estate

A Department of Justice class-action lawsuit is aimed at changing the way buyer’s agents are compensated and the way buyer’s agents communicate the way they are compensated to buyers.

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